Shearer! Shearer! Shearer!

Coral asked us to work up a brand ambassador programme that would best reflect their brand attributes – loyal, honest, straightforward and trustworthy.

Researching personalities to the audience and brand fit, and utilising Heavyweight’s network of contacts, former England captain and Newcastle legend Alan Shearer fitted the bill perfectly.



Heavyweight - Shearer! Shearer! Shearer!

Ask Alan

Alan and sports fans also enjoyed a series of #AskShearer social media comps where Coral followers would ask Alan those in depth questions only Big Al could answer.

Heavyweight - Shearer! Shearer! Shearer!

Blogs & Social Media

We signed up Match of the Day's main man on Coral's behalf and Alan wrote a weekly blog, edited by Heavyweight, which was pushed out onto social media channels.

Heavyweight - Shearer! Shearer! Shearer!
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