Shearer! Shearer! Shearer!
Coral asked us to work up a brand ambassador programme that would best reflect their brand attributes – loyal, honest, straightforward and trustworthy.
Researching personalities to the audience and brand fit, and utilising Heavyweight’s network of contacts, former England captain and Newcastle legend Alan Shearer fitted the bill perfectly.
Blogs & Social Media
We signed up Match of the Day's main man on Coral's behalf and Alan wrote a weekly blog, edited by Heavyweight, which was pushed out onto social media channels.