Unibet approached us to help them launch in the UK. By employing a series of tennis, cricket and rugby ambassadors, we would be able to help Unibet take market share across these and other sports.
We wanted to target former sportsmen that reflected Unibet’s brand character: intelligent, humorous and fan-focused. It was also vital that our chosen sports stars appealed to the UK sports fan, were instantly recognisable and were universally respected.
After a series of meetings with agents and sports stars we selected and signed up the ultimate team of Unibet armchair experts.
Gavin Hastings: British Lions captain and Six Nations legend (Great Guy)
Sir Ian Botham: need we say more (Hero)
Goran Ivanisevic: Wimbledon champion (Top Man)
We continue to work with Unibet to maximise the whole ambassador process, sourcing, negotiating, managing and leveraging into digital, traditional and social media.