We created a monster – A German Robot Keeper…
As part of Sky Bet’s Euro 2016 brand awareness activity the greatest penalty taker in the world, the legendary Matt Le Tissier, took on the ultimate penalty saver in the world – having previously seen off the likes of Messi and Neymar – The German Robo-Keeper.
With a record of 48 successful penalties from 49 career spot kicks Matt Le Tissier took on Robo-Keeper in a best of 5 shootout. Surely the statistically best penalty taker in world football could show Roy Hodgson’s team that it was possible to win in a 12 yard shootout?
Over 2 Million Views
With Heavyweight providing the full 360 project from conception and planning to production, content seeding and media rollout the video featured on numerous blogs and football sites with LadBible also live reporting.
As a result more than two million people before and during the tournament saw the Sky Bet name and key messaging as well as The Germans win on penalties... of course.