Ricky Hatton & Coral
With the biggest boxing fight in history about to take place in Las Vegas we knew one boxer who had fought both Pacquiao and Mayweather and who’s view would be widely respected amongst fight fans.
Ricky Hatton would be perfect voice for Coral for the mega fight.
THE HITMAN COMETH
We brought ‘The Hitman’ to Coral creating a campaign where Ricky could offer their customers his exclusive views, blogs and tweets on the big fight.
We took advantage of Rickys 450,000 + social media followers and promoted Coral’s big fight odds and offers.
Ricky also answered fans questions on the fight with a live twitter Q&A from Vegas.
A SLICE OF THE ACTION
It wasn’t just odds we gave away -
but pizza and signed merchandise too
ENGAGEMENT FOR ACQUISITION - THE KNOCKOUT PUNCH
Ricky’s insider knowledge and willingness to chat with fight fans and punters under the
Coral umbrella ensured this campaign really resonated on social media
New customer acquisitions surpassed expectations and provided our client with a real
and genuine expert, who could speak directly with their customers from the heart of