Pulse Of The Play Offs
Working with Sky Bet and the EFL we created brand activity that would support Sky Bet’s ‘Agony & Ecstasy’ narrative during the Sky Bet Football League Play Off Finals. The Pulse of the Play Offs campaign saw us fit heart rate monitors to fans, team captains, coaching staff, club directors former players and commentators.
From Stadium Buzz To Media Roll Out
Heavyweight worked with the medical team behind the England rugby team and World’s Strongest Man to live monitor the heart rates before beaming the data onto the Wembley giant screens for fans and media alike to keep track, creating talking points and buzz.
The data was picked up and used in live match reports across prominent media websites, including BBC Sport, by Henry Winter in The Times and also the Sky Sports commentary team during the final.
Sport Bible also live reported to their 1.2 million followers on the two fans' heart rates at the Sky Bet Championship final as Huddersfield & Reading fans endured the trials and tribulations of a nerve-wracking penalty shootout whilst their teams battled to win the richest game in world football and a place in the Premier League.
Heavyweight created bespoke Infographics with relevant Heart Rate data which were distributed to media and Sky Bet’s own social media channels minutes after the final whistle for each of the three matches.