Media Columns & Sponsorships
Tasked with getting the 188BET brand, a relative unknown in the UK marketplace at the time, in front of the eyes of sports fans Heavyweight devised a programme of print and online media columns and sponsorships.
Identified, negotiated and written by Heavyweight for 188BET the sports betting columns were strategically placed and editorially controlled for maximum exposure of the brand and its key messages.
Hitting Above The Belt
National coverage of the brand was secured through partnerships with the Daily Star and Daily Record whilst additional columns, tailored to the local markets each week, were generated across some of the high circulation areas of the West Midlands and North-East.
Through the likes of the Liverpool Echo and Gloucestershire Echo 188BET’s key horse-racing meetings and sponsorships at Aintree, Chester and Cheltenham were also reached with the weekly columns reinforcing the brand name and their key messages.
Proving that, with a combined weekly reach of over three million readers, classic-style PR can still remain a strong tool in the armoury and shouldn’t be ignored.