Is Sir Geoff German?
Working with Sky Bet over the World Cup we were asked to help devise a strategy that would help amplify their Go Global campaign We discovered World Cup hat trick hero Sir Geoff Hurst thought he might be German. Ancestry.co.uk were engaged to discover Geoff’s real heritage. We knew this would be a story the media would lap up. We were right.
The media lapped it up. German Geoff was featured The Sun, The Star, the Express, The Mail, Sky Sports talkSPORT, The Mirror
To put you at ease our hatrick scoring hero isn’t German, he’s English!