Betvictor and Michael Owen

Heavyweight Sports has an extensive book of contacts in sport and media.

BetVictor were very keen to expand their footprint in Asia and knew a well-recognised sports figure in Asia would help them gain brand recognition, consideration and purchase.

We created a brand ambassador programme for BetVictor and spear heading this would be Ex England, Liverpool and Real Madrid legend Michael Owen

Heavyweight - Betvictor and Michael Owen

By creating content in both Mandarin and English Michaels global endorsement deal provides Bet Victor customers with unique and fresh news and views from one of football’s true legends

Heavyweight - Betvictor and Michael Owen

Michael is as popular in Asia as he is over here and has millions followers on both Twitter and Weibo in China.

Heavyweight - Betvictor and Michael Owen

It’s a fantastic relationship that crucially benefits the consumer, Michael and BetVictor. And we were delighted to have put the deal together!

Heavyweight - Betvictor and Michael Owen

Heavyweight - Betvictor and Michael Owen
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