T-Mac Shoots with Bwin
We worked with Bwin to create their first Far East facing brand ambassador campaign with NBA hero and legend Tracy McGrady.
We created, negotiated and planned the campaign with T-Mac and Bwin and allowed Bwin to access Tracy’s global army of basketball fans
We held the photo shoot and content creation sessions to provide Bwin with assets to use on site and across social channels in T-Macs in-house basketball court.
Twice a week, Tracy sends over his Bwin NBA VLOG which we provide overnight transcripts for, translate and send over to Bwin to post on their social media channels
From conception through to campaign management with T-Mac and Bwin we ensure the relationship continues to hit home .